Global Real Estate Sector Lags on Digital Transformation

Digital Transformation

A new report reveals resistance to change and lack of resources are holding back real estate firms on digital transformation. The study involved more than 175 innovation leads in big real estate organizations at locations worldwide, including British Land, JLL, Cushman & Wakefield, and Buro Happold.

Authored by Swedish PropTech academic Olli Vigren, the report explains why the sector has fallen behind other industries in adopting new technology.

The study was conducted in collaboration with Cherry Pick People, a leading recruitment specialist in Property & Construction, and Unissu, a global PropTech procurement platform.

It focuses on the need to overcome management intransigence, prioritize cultural change, and invest in digital transformation.

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